Laura Jay
Freelance Events Producer
CASE STUDIES
Project |01
Pop Up Atari Arcade |Microsoft
In the run up to the much anticipated release of Internet Explorer 10 and Windows 8, Internet Explorer partnered with Atari to showcase some of their legendary games on the latest touch technology giving consumers and press a glimpse into how the software upgrade would enhance their user experience. The pop up arcade was an experiential gaming event built at the Red Gallery in Shoreditch entertaining press, gamers and members of the public over three days, with interactive gaming zones, live DJ sets a mixology bar and free flowing pick n' mix.
Project |02
Runner Cardio Launch |TomTom
Managed a live experiential event to launch the TomTom Runner Cardio watch to the European lifestyle and sports media. This one-day event hijacked 100 journalists from across Europe who thought they were on their way to a press conference and took them on an adrenaline fuelled immersive theatrical experience, where the talented cast and crew put them through a roller coaster of emotion and delivered the key brand messages in a memorable and impactful way.
Project |03
Closer to Israel 65 Parade and Trafalgar Square Celebratory Finale
A parade through the streets of London's Piccadilly and a finale celebration in Trafalgar Square to honour Israel's 65th Birthday. The event saw the coming together of thousands of pro Israel supporters for a day of street performance, live music, VIP speakers and a variety of activities for children and their families.