Laura Jay

 

 

Event Producer -  o2 Possessed (Brand Activation)

I worked with the creative team at VCCP to create a brand experience for competition winners selected through o2 priority, in the run up to Halloween. This two day event invited winners to experience o2 Possessed, a haunted house created using o2 technology, in the back streets of Sptalfields the result of which, was an abundance of highly entertaining social content for o2 to activate over Halloween and drive traffic into store. 

 

Event Producer -  Ray-Ban (Brand Experiential)

The Order of Never Hide Presents the Occasion of the 13th Hour…an experiential I produced for Ray-Ban as part of the Brand's ongoing global campaign, Neverhide. Essentially a fabulous party, thrown by a fictional historical society, and one behind all the best parties since parties began. Comprising a gig, with a line up of unconventional and brilliant artists, a speakeasy cabaret and VIP bar, showgirls and a labyrinth of beautifully crafted rooms where guests could roam and share unusual experiences with members of The Order, in an immersive theatrical environment. The new disciples (competition winners) were flown in from around the world and inducted into the Order at the unforgettable 13th Hour Ceremony.

 

Event Producer - TomTom Runner Cardio (Brand Experiential - Media launch)

Managed a live experiential event to launch the TomTom Runner Cardio watch to the European lifestyle and sports media. This one-day event hijacked 100 journalists from across Europe who thought they were on their way to a press conference and took them on an adrenaline fuelled immersive theatrical experience, where the talented cast and crew put them through a roller coaster of emotion and delivered the key brand messages in a memorable and impactful way.

 

Event Producer - Coors Light Beer (Brand Activation)

Worked with the Coors Light team to create a bespoke experiential live event package for Coors consumers in America, Europe and the UK.

 

Event Producer - Closer to Israel 65 Parade and Celebratory Finale (Charity)

Managed a parade with 2000 participants representing the diversity of British Society that travelled through the streets of Piccadilly and culminated in a finale celebration in Trafalgar Square where an estimated 7000 gathered to honour Israel's 65th birthday. The event aimed to highlight the special bilateral relationship between the UK and Israel and featured street performances, VIP speakers, live music and a variety of tents offering  cultural activities for children and their families. The role covered client liaison, budget management, print & branding, implementation of a marketing strategy and management of a marketing and social media team, parade design and planning,  entertainment, full pre-production including sourcing and managing all suppliers, onsite delivery & site management and working closely with Westminster Council, The Greater London Authority and the relevant agencies (TFL, Met Police, Etc)

 

​Event Producer - Harris & Hoole (Media Launch) 

​Managed a launch party for Coffee Chain Harris & Hoole's flagship store. 

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Event Producer - Microsoft Pop Up Atari Arcade (Brand Activation & Media Launch)

Microsoft's Internet Explorer partnered with Atari to re-imagine classic Atari Games for the modern web in the run up to the launch of Windows 8 and Internet Explorer 10. The pop up arcade built in Shoreditch brought 'old school' gaming to life through the most current touch technology and entertained gamers, press and members of the public over three days. My role involved sourcing and managing all suppliers, venue, event design and build, on site management and delivery. 



Event Producer - Gatwick Express Tracks Launch (Media Launch)

Managed a live music event held on the Gatwick Express to launch a free music service available to online customers, providing the perfect soundtrack to their journey composed by three well known recording artists.

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Event Producer - Dementia UK House of Commons Reception (Public Sector Campaign)

Produced a Ministerial reception for Dementia UK at the House of Commons for MPs, national press and charity patrons, working closely with the House and the charity on all aspects of event planning and implementation.

        

Event Producer - Monkey Shoulder Whiskey Annual Gathering​​​ (Brand Activation)

A three day staff incentive event for 100 of the UK's top bartenders held on a working farm in Hampshire. 



Event Producer - RBS MoneySense Roadshow​ (Public Sector Campaign)

Designed and managed a UK roadshow for RBS, offering members of the public free impartial financial advice.

 

Event Producer - Film Premier Red Carpet Event (Public Sector Campaign)

Managed a red carpet event hosted by the Minister Lord Andrew Adonis, at the Odeon in Leicester Square to reward the highest achieving state schools in London following the announcement of the national GCSE results.



​Event Producre - Age Diversity in Employment Awards (Public Sector Campaign)

Managed the Age Diversity in Employment awards held at Lancaster House for 400 people. The event was hosted by Lorraine Kelly and and was designed to recognise those companies who were age positive. 

 

Event Producer - Zoe Ball 40th Birthday Party (Private Party)

Private event at Claridges Hotel, London for 200 friends and family. My role included working closely with the set designers and room dressers, liaising with the BBC Big Band Orchestra, venue management, catering and supporting the production team.

 

Event Producer - NHS National Quit Smoking Roadshow (Public Sector Campaign)

Designed and managed a National Roadshow for an NHS no smoking campaign. 

 

Career History up until 2010 ​

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​​​​Kindred Agency - Events Director 

2008 - 2010​

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Managed the Events Department at Kindred a full service Communications Agency.

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Responsibilities Included: Client Management, Event Design and Delivery, Managing the Event Team, Department and Event Budgets, New Business, Staff Training and Management

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Geronimo Communications - Events Manager 

2006 - 2008 ​

 

​Working alongside PR teams to deliver events integral to their PR campaigns 

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Incite PR - PR Account Manager ​

2004 - 2006

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Managed PR accounts for a range of lifestyle and health clients

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Geronimo PR - PR Account Executive 

2000 - 2004

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Worked with a variety of Public Sector clients delivering their PR and strategic communications campaigns ​